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Microsoft Digital Marketing Seminar
When: Starts: February 25, 2009 08:30 AM Ends: 12:00 PM Time Zone: (GMT-06:00) Central Time (US & Canada) Welcome Time: 08:00 AM

Registration is closed for this event
Event Details (Event Code:135102)
Digital Marketing in a New Digital Era

The marketplace is constantly changing - people are consuming goods and services differently and responding to marketing messages in never-seen-before ways. Customer engagement and brand immersion across multiple channels is key to attracting and retaining customers, generating repeat orders and increasing revenue.

Microsoft continues to partner with first-rate digital marketing agencies, like Quilogy, to drive innovation and develop technologies to efficiently and effectively generate real, measurable marketing results.

Learn Insights from Microsoft Leaders

Bill Capodanno, Director of Digital Marketing Communications Planning and Effectiveness, offers insights into Microsoft’s strategy and vision for digital marketing. Learn about Microsoft’s emerging technologies and how these technologies and capabilities will drive future success - in particular how to bridge the gap between marketing and IT with supported solutions that can provide global scale.


8:00 to 8:30 Registration and Breakfast

8:30 to 9:30 Introduction: Doug Caywood, Micrrosoft Director US Consumer Goods
• Macroeconomic Forces, Trends & Challenges
• Industry Vision & Connected Experiences

9:30 to 10:15 Digital Marketing at Microsoft: Bill Capodanno
• Microsoft’s Strategy and Vision for Digital Marketing
• Key areas of focus and learning to date
• Critical strategies and capabilities to drive future success

10:15 to 11:00 Brand Manager’s Workbench: Mike Lebben, Microsoft BI Solution Specialist
• Quickly report on campaign success and optimize tactics for better results
• Discussion on how business intelligence solutions can create rapid, visual scorecards that can measure sales lift, new contacts, impressions, and clicks – aggregating results across multiple marketing channels
• Speed results when wading through a data swamp

11:00 to 12:00 Business Strategies and Technologies for Next Generation Web Sites: Jim McPherson, Quilogy Interactive National Practice Manager and Derek Jerrell, Winchester
• Component overview of Next Generation Web Sites
• Real-World Case Study-Winchester Ballistics Calculator

Event Details

February 25th, 2009
8:30 am to 12:00 pm

Maritz Theatre
1375 North Highway Drive
Fenton, MO 63099

Who Should Attend?

Business and Technical Decision Makers and marketing professionals seeking to improve marketing results.

About Our Keynote Speaker

Bill Capodanno is responsible for defining Microsoft’s forward looking digital mar-com strategy, including the company’s emerging media trials program, developing audience touchpoint valuation models, setting paid search strategy and leading Digital Centers of Excellence for Microsoft’s corporate and field marketers. Capodanno frequently speaks at industry events and digital marketing panels. He joined Microsoft in 2001 and has managed the global advertising for the Server and Tools, Office, Dynamics and Windows Mobile brands. Most recently, he led the integrated marketing team that launched Microsoft’s business vision campaign, People Ready Business, in 10 countries.
Recommended Audiences
Business Decision Makers, Business Decision Makers, Business Decision Makers, Business Decision Makers, C-Level, C-Level, C-Level, C-Level, C-Level, Information Workers, Technical Decision Makers, Technical Decision Makers, Technical Decision Makers, Technical Decision Makers   

Learn more about the hosting companies
Aspect Software, Inc.
Aspect is a global software and IT services firm specializing in applying Microsoft unified communications and collaboration to help customers achieve optimal results through enhanced business processes across the enterprise and in the contact center. Aspect provides IT consulting, integration services and business applications. For more information, visit Quilogy, Inc., which is now part of Aspect following acquisition in January 2010, is a national systems integrator with fourteen geographies and five centralized national practices supporting clients throughout the US. The company has been delivering solutions built upon Microsoft emerging technologies since 1992. Quilogy/Aspect offers core technology services of Application Development, Infrastructure, Technical Training and Managed Hosting. Specific Microsoft technologies and processes supported include: Customized app. dev., SQL database design & implementation, .NET framework and VS design and development, web development using CMS, Commerce Server, BI with Office 2003 and integration using SQL Reporting Services and BizTalk Server, MBS package customization & implementation with Great Plains & Microsoft CRM.
When and Where
Starts: February 25, 2009 08:30 AM
Ends: 12:00 PM
Time Zone: (GMT-06:00) Central Time (US & Canada)
Welcome Time: 08:00 AM
Maritz Theatre
1375 North Highway Drive
Fenton, Missouri 63099
United States  Bing It!

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